This project entails designing a comprehensive branding proposal for the end of year exhibition at UWTSD, reflecting the character and identity of the year group while visually symbolising the significance of the event. Originally conceived as a proposal for the 3rd-year exhibition project, this concept has been re-purposed for an advertising campaign promoting a new hedge maze set to open at Thorpe Park. While adapted to meet the requirements of the new context, the project retains elements of it’s origins in exhibition branding. 
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